Introduction: A Fashion Homecoming in Fort Worth

New York City-based and Dallas-raised designer Lela Rose has returned to Texas with a retail concept that feels both personal and refined. After unveiling a holiday capsule collection at Bowie House, Auberge Resorts Collection last year, Rose now introduces Lela Rose Bowie House Boutique — a curated space that celebrates modern Western fashion, vintage treasures, and timeless occasion wear.

As Rose explains:

“I’m thrilled to be opening in Bowie House, not just because it feels like a home away from home, but also because of what a truly unique hotel experience it offers.”

The Boutique Experience: Where Modern Western Meets Whimsy

Reimagined in collaboration with Studio DB, a New York-based design firm, the boutique brings together Southern charm and feminine artistry.

What Shoppers Can Expect

• Detailed cowgirl boots and fringed leather

• Occasion wear and cocktail party dresses

• Vintage finds sourced by Lela Rose herself

• Accessories and décor, including:

  • Chunky western belts

  • Bolo ties

  • Brass tabletop pieces

  • Eclectic floral vases

The store atmosphere is designed to reflect Rose’s playful yet sophisticated aesthetic — perfect for Fort Worth’s growing luxury fashion scene.

Spotlight: Vintage Kimono Skirts

One of the boutique’s standout pieces is the vintage kimono skirt collection.

• Fabrics are sourced from vintage kimonos.

• Sections are hand-rolled into tubular shapes, creating a fringe effect.

• Each skirt is one-of-a-kind, with patterns varying depending on the fabric section.

• According to Rose: “They’re just fabulous anytime you move.”

These skirts embody Rose’s ability to combine heritage fabrics with contemporary silhouettes.

Lela Rose Ranch: Fashion Rooted in Heritage

The boutique also features Lela Rose Ranch, a collection deeply inspired by Rose’s upbringing on her family ranch.

• Rey Rosa toile print honors her father and includes family motifs, from dogs to ranch vignettes.

• Dresses and separates feature this print across classic silhouettes.

• Upcycled suede jackets are lined with the same custom toile.

• The line also includes vintage accessories like belt buckles and brooches.

This ranch-inspired line connects Texas heritage with luxury craftsmanship, making it a highlight of the boutique.

Designer Background: Art, Craft, and New York Excellence

Lela Rose’s journey began with her formal training in sculpture and painting, later refined at Parsons School of Design.

Her design ethos balances:

• New York craftsmanship through local production with sewers, artisans, and pattern specialists.

• Luxury retail presence with collections sold at Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus, and Nordstrom.

• Texas roots reflected in her styling, fabric choices, and whimsical design touches.

Client-Centered Approach: Beyond Retail

Rose emphasizes a direct-to-consumer experience, offering:

• Client appointments throughout the year.

• Special events, including luncheons, cocktail hours, and styling sessions.

• Real-time feedback gathered in-store, shaping the evolution of future collections.

This approach ensures a personalized shopping journey for every client, reinforcing Rose’s philosophy of blending community engagement with luxury fashion.

Store Information: Plan Your Visit

The Lela Rose Bowie House Boutique is now open with the following hours:

• Sunday–Monday: 11 AM – 5 PM

• Tuesday–Saturday: 10 AM – 7 PM

Located inside the Bowie House in Fort Worth, the boutique is perfectly positioned to attract both local clients and international visitors passing through.

Why the Lela Rose Bowie House Boutique Matters

This boutique represents more than just a retail expansion:

• It strengthens the connection between fashion and hospitality.

• It highlights the growing demand for Texas-based luxury experiences.

• It showcases how designers like Lela Rose continue to redefine American elegance.

For more features on luxury fashion and boutique openings, explore our editorials at Luxe Chronicle.